I recently started a new blog that may be of some use to SMM and IM instructors and their students. It deal with Protecting Yourself in Cyberspace and has a building set of tips and techniques for staying safe. You are welcome to take a look and to follow it if it's useful. I haven't written much yet specifically about protecting yourself on social media sites but I intend to. https://protectincspace.blogspot.com/

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... The development of the Internet and the growing accessibility of high-speed Internet led to the development of social media. "One of the first social network sites was SixDegrees.com launched in 1997 by Andrew Weinreicht" (Barker et al., 2017). Weinreicht had the "six degrees of separation" theory on his mind -"the theory that any person on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries" (Arnold, 1989). ...

... Adrian Scott wanted to help professionals make business contacts, so he created ryze.com in 2001. Unfortunately, it never grew into a big community (Barker et al., 2017). In 2003, Friendster was founded in California. ...

Internet enabled the emergence of social media platforms, opened new markets and changed the way businesses and organizations operate, communicate with their target audience, promote their activities and achievements. Non-profit organizations worldwide use social media platforms and strive to increase user engagement and the number of reactions to achieve their goals. Although in Bosnia and Herzegovina, non-profit organizations use social media platforms, there is no empirical evidence of their success in increasing user engagement and the number of reactions. This study investigates which social media factors have an influence on user engagement, particularly on the number of reactions on Facebook posts. The real data from the period of 15 months were collected from a Facebook business profile of a non-profit organization from Bosnia and Herzegovina. SPSS and Excel were used to analyze the data. According to the research results, the period of publishing and the number of photos have an effect on the number of reactions on Facebook posts, while the amount of text and the day of publishing do not have an effect on the number of reactions.

... Consequently, marketers want to know their product quality and capability through social media. Finally, improving sales and reduced expenses in marketing are the most significant benefits of social media marketing (Barker et al., 2016). Social media is a dominating tool of all brand types for ultimate sales. ...

  • Aravind Kumaresan Aravind Kumaresan

It is a very challenging task to popularize a content based website with the users among the millions of available content websites. In particularly the news based content websites are constantly inventing new methods of delivering content to consume in order to keep their users engaged in their service as their core revenue is mainly based on paid subscriptions or advertisement on their websites. In todays modern world the news content is consumed in various methods due to the availability of various consuming channels like Smartphones, Smart TV, Social media platforms, wearable devices etc. The news content needs to be provided to the users in a more interactive and innovative ways to be consumed across various available channels rather than the simple traditional text and image only content. The news based content providers are well aware of the importance of user engagement to stay ahead of their competitors and constantly trying to adapt to these new innovative content delivery methods. The purpose of this study is aimed at developing and analyzing the success of new innovative and rewarding poll first content delivery method to consume news content on various delivery channels. A survey and a user testing of this new platform were conducted with the employees of a UK based company.

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